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Google Analytics integration
Google Analytics integration

Create custom segments and analyze your attribution and post-purchase survey data in Google Analytics.

Matt Thomas avatar
Written by Matt Thomas
Updated over a week ago

To enable the Google Analytics integration, navigate to the Integrations page in LoudHippo and click install:

As long as you have the Google analytics script block successfully installed on your eCommerce order status page, events for each question view and response will be successfully passed to GA for reporting.

You can further drill into Event Actions..

And Event Labels.

Question View event labels will follow this format:

{{question name id}} > {{question display text}}

Question response event labels will follow this format:

{{question name id}} > {{response answer}}

Note, the question name id corresponds to the value of the "Name" field for the given question in the survey builder:

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